Sportsmen Brewery

In the Identity Design and Branding course, I designed a logo for a classmates small business that will be opening. The design process began with researching Sportsmen Brewery, a startup craft brewery. The brand’s mission is to create unique beer flavors using traditional brewing methods while building a strong local following.
After identifying the target audience, being young adult craft beer enthusiasts in their early 20s, I analyzed local competition to understand how the brewery could stand out in the market.
Using this research, I developed a brand identity that feels adventurous, approachable, and memorable, helping Sportsmen Brewery connect with its audience and establish a recognizable presence in the craft beer industry.