The Cardinal Collective Logo

For a freelance project, I was tasked with designing a custom logo that aligned with my client's brand identity and target audience. The process begins by understanding the client's vision, values, and goals to ensure the final design is aligned with their overall brand direction. After developing the initial concepts and reference photos, I took their strongest idea and made it into a clean, scalable vector logo. I focused on a simpler, more recognizable logo, ensuring it would perform well across both digital and print platforms.
Through collaborative feedback and revisions the final design had been created, demonstrating my ability to translate client ideas into clear and visual communication.