Coca Cola History

In the Identity and Branding course, I designed a poster that focused on the visual and historical evolution of Coca-Cola. I began with an in-depth research on the subject, writing a quick paper to ensure that I fully understood the material and avoided any misinformation.
In Adobe Illustrator, I wanted to stick to Coca-Cola's iconic red and white color palette to maintain brand recognition and consistency. I incorporated a flowing white shape that is inspired by the movement of the brand's typography to reinforce the design's visual identity. The use of soda bubbles was made as a dynamic graphic element to show key information and facts in an engaging and unique way.
To guide the reader's eyes, I positioned the core facts in the center of the page, anchoring them with the recognizable Coca-Cola bottle as a focal point. The layout of the design encourages the natural left-to-right reading flow, leading the audience through the information shown, along with the timeline placed at the bottom of the page.